Four decades of stories. Highlights from O Beach, Wi-Ki-Woo, Bam Bu Ku and the IMI Group ecosystem.
Featured Stories
From a rented beach club in 2011 to winning World's Best Club nominations two years running — how Tony Truman built a brand that every visitor to Ibiza wants to experience.
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The real story behind Tony Truman's rise. How he went from getting kicked out of school and accumulating a million pounds in debt, to hosting Conor McGregor and launching O Beach Dubai.
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A chronicle of the most ambitious expansion in European beach club history — from a San Antonio pool to a full-scale Dubai launch with global recognition.
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O Beach Ibiza — aerial performers & packed pool crowd
Tony Truman at Wi-Ki-Woo Hotel, San Antonio
O Beach Dubai launch with the full team
IMI Group full team — 150+ staff at end of season
Tony with the team at Veuve Clicquot O Beach event
O Beach brand partnership — SHEIN collaboration shoot
Press Features
Grazia
The Most Instagrammable Way to Do Ibiza
Ibiza Spotlight
O Beach — Nominated for World's Best Club
The Times
Wi-Ki-Woo: Ibiza's Most Instagrammable Hotel
Evening Standard
5 Hottest New Beach Clubs for Summer 2021
Press & Media
Journalists and partners can request Tony's bio, approved imagery, brand information, and venture overviews from the team.